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Small Business Consulting Services

Small Business Marketing Service

Our custom marketing solutions are designed to resolve the immediate issues that keep you awake at night-- like cost cutting, integrating new technologies, and getting more leads and sales..

We do this by helping companies develop and implement the personalized business strategy most suitable for challenging times.

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Risk-Free Money-Back Guarantee

small-business-marketing-guarantee"We guarantee that we will meet your business marketing goals in the time and manner we agreed on. If not, we'll continue to work the project for free until such goals are met." It's that simple....

Three Keys To Business Growth a free small business marketing primer filled with usable insights that highlight the basics of the HMA system.

Three Keys To Growth helps clarify small business strategy development and is one of our most popular free downloads. Get your copy today. Right Click and Download

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HMA Executive Briefings

HMA Executive Briefings

  • A 20-Minute Phone Consulting
  • Industry-relevant Case Studies

To further help you determine whether our business services fit your needs, we've developed a 20-minute "HMA Executive Briefing" which we conduct over the phone with you and your executive staff or team.

What we accomplish in this fast-paced, no-nonsense session is:

  • Identify some of your hidden or under-performing assets
  • Assess your upside profit potential
  • Evaluate immediate opportunites for cost cutting while calculating downside risk

What You Can Expect

Please be assured that this consultation will not be a thinly disguised sales presentation; it will consist of the best intelligence we can supply in a twenty minute time span.

There is no charge for the call, but please be advised that it must be strictly limited to 20 minutes. The consult will typically take place within 1-2 weeks of your call.

To secure a time for this consultation, please fill out the secure form or call 773.634.9813.

We will provide you with a diagnostic sheet (consisting of several questions that will need to be answered to maximize our time together).

We'll also advise you as to what time slots are available for the free HMA Executive Briefing.

Reserve Your Briefing

To schedule an HMA Executive Briefing for your company, complete the short form below.

Public email addresses (Gmail, Yahoo!, Hotmail) without phone confirmation are ineligible. All fields are required.

Your privacy is important to us. We will never rent, trade, or compromise your information. privacy policy

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Business Strategies To Increase Your Profits... Without Wasting Another Dime On Advertising

How Do Market Leaders Thrive In A Tough Economy?

Chicago Small Business Marketing Consultants image

Change is a constant in business. It provides both opportunities and threats. Market leaders have developed a long-term strategy that lets them quickly adapt to changing conditions as they arise.

Market leaders focus on systems and processes instead of quick fixes and short-term tactics. Their tactical flexibility comes from adhering to strategic business goals, and a commitment to squeezing the maximum value from assets they already have.

Most small businesses have a wealth of valuable assets, but they're usually either under-performing or completely overlooked. Companies that can identify and optimize those assets are in an ideal position to design breakthrough strategies for growth.

Great Strategy Requires Great Execution

Internet Knowledge Solutions helps midsize to small businesses leverage under-performing assets for immediate cash flow and profit. We do this by applying a methodology that shrinks operational costs while delivering predictable growth.

This body of knowledge is called the HMA System-- a proven set of principles and techniques derived from 18 years of helping businesses grow. The HMA System helps companies construct the strategies and support systems required to maintain control of critical processes at all times.

When we apply the methodology of the HMA System to your company you'll get

  • A Strategic, Process-driven Small Business Marketing System
  • Actual Implementation (We don't just advise-- We Execute)
  • A Risk-Free Performance-Based Guarantee

What Is The Hidden Marketing Assets System?

The HMA System is a set of business optimization procedures that helps companies get more sales and higher revenues by maximizing the return on assets they already have. What we call "hidden" assets are the overlooked or under-used revenue generating assets that can produce more growth and real bottomline impact when optimized.

A Business Approach That's Modular, Measurable, and Manageable

Chicago Small Business Marketing Consulting Firm imageOur system takes a modular approach to helping companies implement the necessary business optimization procedures. The modular approach offers multiple benefits. The first is a resultant business strategy that's based on milestones and measurements.

'If it can't be measured, it can't be managed' is a common business cliché. Sadly, the insight that's often missed is-- if it can't be managed, it can't be fluid-- because a company's survival and growth often depends on its ability to make adustments quickly.

The HMA system is comprised of seven modules-- the first four are examined below. These four are the cornerstones of the HMA System, and each takes between 4 to 6 weeks to implement. Collectively they are referred to as The Core Four.

#1 Identify and Establish Your Competitive Advantage

Build Your Unique Sales Value Proposition

Chicago Small Business Marketing Consultants image2When businesses fail to clearly distinguish themselves from competitors, they increase the need to compete on price alone. Price competition shrinks margins and makes companies more vulnerable to market shock. The key to establishing a competitive distinction is the development of what has been called a Unique Selling Proposition.

These days it's more commonly called a unique value proposition or extra value proposition-- but the purpose is the same. Your USP seeks to answer the following question: Why should a consumer do business with your company instead of any other option they have?

Using the HMA System we help companies overcome this challenge with a process that includes

  • Competitive intelligence to uncover the business drivers in your market
  • Surveys of customers, employees, and vendors to find out their perceptions
  • Assessing your company's strengths, weaknesses, opportunities and threats

Cut Costs and Increase Operational Efficiency

The first HMA initiative is also concerned with cutting operational costs. We accomplish this goal by starting with an overall business systems evaluation. We then apply the HMA efficiency analysis to help you identify:

  • Opportunities to transition fixed costs to variable
  • Areas where waste can be eliminated or lower cost options substituted
  • Ways to squeeze more value from existing assets

#2 Unique Value Proposition: Process Integration

Value Based Selling: Close More Sales With Larger Front-End Orders

Chicago Marketing Consultants, Small Business Marketing Strategy imageYour value proposition has to be integrated throughout the entire company. Every sales person, employee, and all marketing collateral must promote value at every touchpoint. The intent is a strategic re-positioning, to help your company compete on value instead of price.

Promotional messaging will need to be evaluated and reframed starting from your lead generation initiatives. Additional sales training may be needed to ensure unique value is clearly communicated in every offer.

When we implement this module using HMA principles, cross-selling and upselling becomes easier, and price-selling becomes a thing of the past. Increased sales conversions and a spike in revenue will be the result.

#3 Database Marketing, Relationships, and Referrals

Database Marketing: Get More Revenue From Existing Clients/Customers

Chicago Small Business Marketing Firm image2 Our system uses a variety of techniques to help your company make more sales by leveraging existing customer relationships. Current customers are the cheapest consistent source of new sales, yet its a source most small businesses neglect.

Add-on business can often be acquired by email, text messaging, or a phone call. New sales usually require only the minimal costs of the promotion.

A similar process is used to re-active past customers, some of whom may have been pronounced "dead". It's not uncommon to "resuscitate" 10-35% of them by applying the reactivation methods of the HMA System.

Building Referral Systems: Referrals Are Too Important To Leave To Chance

Referred clients and customers come with the shortest sales cycles, highest entry-point orders, and greater lifetime value than those who come in through ad channels. So why do so many companies leave referral acquisition to chance?

The HMA strategy employs a systems approach to generating high quality referrals. Our techniques and referral generation procedures come with 109 referral systems to build on. With such a valuable source of revenue at stake, gratuitous "word of mouth" just won't do.

#4 Create Additional Revenue Streams

Profit From Joint Ventures and Strategic Marketing Alliances

Chicago Small Business Marketing Services image2Our fourth stage concentrates on building strategic marketing alliances with non-competing firms within your target market. Since alliances leverage the collective marketing of both partners, they open low-cost channels to reach new prospects.

Strategic alliances open additional revenue streams through enhanced opportunities for affiliate sales and bundled product/service promotions.

A strategic application of joint venture alliances will produce heightened brand recognition, a variety of cross-promotional opportunities, and more new customers and sales.

Here's How To Get Started:

To help you better determine whether our small business services fit your needs, we've developed a 20 minute "HMA Executive Briefing" that is conducted over the telephone with owners and executive staff/team. For more details, please see the sidebar.

Internet Knowledge Solutions | Chicago IL 60601 | 773.634.9813 | © 2009 Chicago Small Business Marketing Consultants